The chain has been hit with two class-action lawsuits alleging unfair and deceptive business practices and misleading advertising after it raised the top price of goods to 99.99 cents from 99 cents.

!!  Wake Up Call  !!

99.99 per cent of lawsuits are CREATED, ORIGINATED and FILED BY LAWYERS – NOT “Plaintiffs” as is usually reported to the public.   Ever hear of the term ‘Ambulance Chaser’?  Well that was the old days.  Today, the scum known as the ‘Trial Lawyers Association’ just don’t chase ambulances.  They chase every business, every company, every sector of the government, every product, every service, every profession except themselves and especially doctors ,  and everyone and anyone where there are deep pockets that can be picked in the name of ‘justice and compensation’.

July 22, 2010|By Andrea Chang, Los Angeles Times

Two years ago, the City of Commerce retailer — faced with rising inflation and higher costs — raised the top price of its goods to 99.99 cents from 99 cents. Company executives thought it was a clever way to increase sales while staying loyal to the chain’s love for the number 99.

Now the company faces two class-action lawsuits that were filed in Los Angeles County Superior Court this month. The complaints allege unfair and deceptive business practices and misleading advertising.

“If they call themselves 99 Cents Only, it should be 99 cents,” said Dan Callahan, an Orange County lawyer.

Read Complete Article at The Los Angeles Times

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